good for your age
Jakob Neeland
Jakob Neeland Oct 18, 2019

Is It Rude To Tell Someone ‘You Look Good For Your Age?’

When it comes to discussing issues regarding negative stereotypes and discrimination, ageism seems to occupy one of the lowest positions on the totem pole of importance. Despite the lack of public outcry that this form of prejudice receives, there are millions of elderly people around the globe who can attest to feeling undervalued due to their date of birth. Older people are overlooked for employment opportunities, stereotyped in the media, and perceived as less capable than other age groups regardless...
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Jakob Neeland

Jakob Neeland

HelloCare - Creative Director

Somewhere throughout my formative years, my absolutely abysmal lack of mathematical talent began to compensate for itself in the form of a storytelling skill set. My passion for creative writing is showcased throughout a career that has seen me create copy for everything from the intricate minutia of long winded technical documents, through to the sing-song cadence and poetry of a well crafted song aimed at pre school children. My unorthodox career path has allowed me to connect with people from numerous walks of life, which has enhanced my ability to find the appropriate tones within my writing to resonate with a specified audience. I spent my formative years growing up alongside my grandmother and witnessed firsthand, the effects of an overwhelmed aged care system and the systematic lack of empathy afforded to elderly Australians. I hope to be a voice for those who go unheard, and shine some light on the most overqualified, yet undervalued people in our country. I do this for me, and I do this for her.

Q&A
Jakob Neeland
Jakob Neeland Oct 10, 2019

Q&A Dropped The Ball With The Aged Care Episode

First of all, let me start by saying that every Australian with an interest in the well being of older people should be forever grateful to the ABC.  The national broadcaster has a long history of churning out insightful TV reports with the power to incite change, and their bruising exposé into aged care which aired on Four Corners in  September of last year was no different. The week before part one of the ‘Who Cares’ investigative reports were...
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Nursing Home For Pets
Jakob Neeland
Jakob Neeland Oct 7, 2019

The Aged Care Home For Elderly Cats And Dogs

Regardless of the strength of the bond between a person and their household pet, the realisation that your four-legged friend has grown old can actually come as a surprise.  Traits that were once a hallmark of your pet’s personality regress slowly, and before you know it, the most energetic and inquisitive member of your household would rather rest in a warm place, rather than go for a walk. Most families embrace their pet as it grows older, but unfortunately...
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Older Australians Dating
Jakob Neeland
Jakob Neeland Oct 4, 2019

Older Australians Are Embracing The World Of Online Dating

Dating and modern technology are not words that the average person tends to associate with older people, but fresh statistics from a national study on the shifting attitudes of Australian seniors show that they are beginning to embrace the idea of using technology to find personal connections.  Outside of dementia, social isolation may be the biggest issue of concern for our rapidly ageing population, which makes the transition to this less-traditional method of social interaction somewhat unsurprising. Statistics that...
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