Pillo
Jakob Neeland
Jakob Neeland Sep 13, 2019

Meet Pillo: The Pill Pooping Home Pharmacist Robot

Technology has come a long way in recent years and some of the futuristic advancements that we have become so used to seeing on our TV screens are actually becoming accessible and finding their way into our homes.   Owning your own robot would have been a far fetched idea a decade ago, but these days that prospect is very much a reality, and one of the real beneficiaries of this is elderly people. An adorable pint-sized robot by the...
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Jakob Neeland

Jakob Neeland

HelloCare - Creative Director

Somewhere throughout my formative years, my absolutely abysmal lack of mathematical talent began to compensate for itself in the form of a storytelling skill set. My passion for creative writing is showcased throughout a career that has seen me create copy for everything from the intricate minutia of long winded technical documents, through to the sing-song cadence and poetry of a well crafted song aimed at pre school children. My unorthodox career path has allowed me to connect with people from numerous walks of life, which has enhanced my ability to find the appropriate tones within my writing to resonate with a specified audience. I spent my formative years growing up alongside my grandmother and witnessed firsthand, the effects of an overwhelmed aged care system and the systematic lack of empathy afforded to elderly Australians. I hope to be a voice for those who go unheard, and shine some light on the most overqualified, yet undervalued people in our country. I do this for me, and I do this for her.

language and terminology
Jakob Neeland
Jakob Neeland Sep 12, 2019

“Don’t Call Me Sweetie” – The Curious Case Of Aged Care Language And Terminology

While the spoken word is often thought of as a basic form of communication, the choices that we make in regards to the language we use are dependant on a variety of complex influences and circumstances.  As children, we learn quickly that the way that we speak with our friends is not necessarily appropriate when addressing others, and the social rules and regulations regarding our language choices become more intricate as we continue to grow and venture into the...
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iStock-836469372
Jakob Neeland
Jakob Neeland Sep 9, 2019

Elderly Men Kill Themselves More Than Anyone, And Nobody Seems To Care

Men are not exactly renowned for sharing their feelings or opening up emotionally. Decades worth of macho infused stigmatism and unfair social expectations have seen generations of male Australians forgo the opportunity to talk about problems, and opt for silence instead. While notions like this might seem outdated in this day and age, sadly they are still far too prominent, and even though attitudes are changing, nowhere is this problem more prevalent than in elderly males. Believe it or not...
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old mate photo
Jakob Neeland
Jakob Neeland Sep 9, 2019

South Australian Tourism Ad Offends Older Australians

‘There’s no such thing as bad publicity,’ is a quote that is often associated with the iconic circus showman P.T. Barnum. While that may have been true for advertising in the mid-1800s, the same can definitely not be said for the social media minefields of 2019. A new South Australian Tourism Commission (SATC) campaign titled “Don’t Feel Sorry For Old Mate” has caused quite a stir online recently.  Universally panned by both members of the public and...
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